Portland Beauty Academy x Mselleo: Leveraging Elegant Design to Empower Learning

Portland Beauty Academy is a shining example of expert instruction and career readiness for educational institutions seeking to establish an important online presence. With broad courses in skincare, massage therapy, hair, and nails, the academy required an online presence that matched its high standards for learning. They then engaged with Mselleo to design a website that reflects their reliability, improves user experience, and promotes registration.

120%

improvement in lead flow

200%

increase in page retention

Meet the Business

Aspiring beauty professionals may apply to extensive training programs provided by Portland Beauty Academy. Based in Portland, Oregon, they are dedicated to fostering prosperous cosmetologist careers via advanced training, hands-on education, and real-world experience. To achieve their goals, they wanted an online environment that would boost esteem for oneself, make it easier for students to access information, and turn interest into registrations.

Portland Beauty Academy is a premier institution transforming online learning with expert-driven design.

Portland Beauty Academy partnered with Mselleo to elevate its digital presence.
Achieved a 120% increase in lead flow and doubled page retention.
Enhanced course discovery for an improved student experience.
Services included custom web development, UX/UI design, and mobile optimization.

The Difficult Challenge

Despite having fantastic courses with competent professionals, Portland Beauty Academy’s prior web presence lacked the technological innovation and professionalism necessary for greater conversions. The site proved challenging to use, did not appropriately emphasize every category of programs, and did not convincingly reflect the brand’s potential

A significant number of potential students were browsing on mobile, but the old site wasn’t optimized for smaller screens.

We were convinced that we required an accompanying individual who could comprehend how to strike a balance between design and practicality. We observed that in Mselleo.

The Strategic Approach to Web Development Excellence of Mselleo

To act as the academy’s online entryway, Mselleo’s development team established a visually appealing, compatible with mobile devices, and informative website. Visitors were able to easily browse programs, program particulars, and admissions owing to the redesigned layout.

User Experience-Centered Design

From finding a course to getting in touch with admissions, the website’s planned navigation, simple interface, and readily obtainable information blocks help prospective learners navigate through the registration process

Design with a Focus on Adaptation

Every visitor had a clear path to take action, whether it was to apply, schedule an excursion, or request additional information, thanks to Mselleo’s cleverly placed calls to action, user-friendly query forms, and highlighted course highlights.

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Improvement of Brand Presentation

Mselleo selected a contemporary visual language, on-brand color schemes, and powerful typography to convey authority and foster trust to represent Portland Beauty Academy’s professional standards.

Portland Beauty Academy and Mselleo’s partnership produced quantifiable outcomes and impressive digital advancements. The academy saw a 120% increase in lead flow thanks to a modernized, conversion-focused website, which encouraged more visitors to take action and ask questions about programs. A 200% increase in page retention resulted from the optimized layout and captivating design, which kept users interested for longer and promoted more in-depth engagement with the content. Furthermore, the improved structure provided a better course discovery experience for visitors, making it simpler for potential students to learn about programs, comprehend offerings, and get in touch with the academy. In addition to increasing the brand’s authority, the polished online presence made Portland Beauty Academy stand out as a leading provider of beauty education in a crowded market.

Digital Success Mselleo

We are ecstatic about the change. Mselleo created a digital identity for us that reflects the quality we offer in our classrooms, not just a website.

Mselleo assisted Portland Beauty Academy in transforming its digital interface into a potent tool for student acquisition and brand reputation through deliberate design and development.