At a Glance.
Conektr, a UAE-based B2B2C platform, needed a smarter digital journey and scalable e-commerce solution to connect retailers, wholesalers, and consumers more effectively. Mselleo partnered with them to provide strategic guidance, refined UI/UX, and full integration, delivering an intuitive online ecosystem that drives growth and long-term business impact.
Impact
With clear strategy, refined UI, and a strong e-commerce backbone, Conektr now delivers a smooth experience to thousands of daily users across the Middle East—driving higher retention, faster onboarding, and scalable growth for vendors and retailers.
Key Services
- Strategic Digital Consultation for Platform Scalability
- UI/UX Design to Streamline Supply Chain Interactions
- Scalable E-Commerce Development for Multi-User Journeys
Where Digital Strategy Meets Commercial Efficiency
Picture this: A small grocery retailer in Riyadh logs into the Conektr platform to restock inventory. The process is fast, intuitive, and intelligent. Categories are logically grouped, checkout flows are optimized, and relevant products are suggested based on past orders.
No confusion. No wasted time. Within minutes, the retailer completes a month’s stock purchase, confident that the platform works as efficiently as they do.
This isn’t just another supply chain tool. It’s a business partner, smarter, faster, and always one step ahead.
The Mission
The goal? To transform Conektr from a promising digital initiative into a commerce powerhouse built on simplicity, scalability, and speed, capable of serving retailers, wholesalers, and suppliers across diverse markets.
What Mselleo Delivered
Our partnership began with a platform audit that uncovered friction in navigation, checkout, and onboarding. From there, we redefined the platform’s architecture with growth in mind.
- Navigation: Redesigned with clear pathways and smart category mapping.
- Checkout: Optimized flows for fewer drop-offs and faster processing.
- Onboarding: Personalized dashboards and simplified vendor sign-ups.
Finally, we deployed a dynamic e-commerce infrastructure that empowered transactions at every level, from large distributors to small shopkeepers with equal efficiency.
The Results.
The launch delivered strong results: Conektr’s partner Aserra Distributors in Bahrain saw order processing time drop by 48% and platform adoption rise 60%. Improved UI/UX cut retailer training time by 40%, while new e-commerce features enabled smoother inventory tracking and real-time ordering. Most importantly, Conektr now runs on a scalable digital framework that supports vendor needs and market growth without sacrificing performance or user experience.
“Mselleo didn’t just redesign our platform; they helped us redefine how we connect with retailers. The result is a platform that feels modern, thinks smart, and performs consistently across markets.”
Regional Commercial Lead, Aserra Distributors
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“Mselleo didn’t just redesign our platform; they helped us redefine how we connect with retailers. The result is a platform that feels modern, thinks smart, and performs consistently across markets.”
Regional Commercial Lead
“By mapping user behavior and refining checkout logic, Mselleo helped increase traffic and transaction quality. Vendors now complete larger, faster, more consistent orders, transforming how we operate across regions.”
Head of Digital Commerce
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From day one, Mselleo felt like part of our team. They built a solution that truly supports how we work and makes life easier for everyone.
Emily Carren,
Co-Founder, Conekter
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