A good site defines the perceptions that individuals have about a business. It builds trust. It also guides users clearly. Nonetheless, an outdated site can be detrimental to growth. This was what happened with Coast N Country. They required a complete remodelling of their site. The goal was simple. Improve design. Update content. Add modern visuals. Deliver everything fast.
This is what Mselleo undertook. We were the designers of the entire site. The project featured new designs, new content and new graphics. We also enhanced organization and flow. This whole project took one week. Following feedback and revision, the client was completely satisfied. The outcome was the creation of a modern site that reflected their brand.
The case study of this revamp of the site describes the entire process. It shows what was done. It outlines the manner of dealing with challenges. It also brings out the ultimate result and satisfaction of the client.
About Mselleo
Mselleo is an e-service company. Our specialization is in website design, redesign, SEO, UI/UX, and improvement of content. Our goal is simple. We facilitate the expansion of businesses on the internet. In our opinion, a site must be concise, quick and convenient.
We work closely with clients. We listen first. Then we plan carefully. Each project is custom. There is no fixed template. It assists in providing improved outcomes. We also focus on deadlines. On-time delivery is important to our clients.
Mselleo has, over time, done numerous projects of revamping websites. Every project contributes to our experience. Coast N Country emerged to be among our major projects under the portfolio. It is our process and quality.
Coast N Country is a company that has a well-defined market focus. This was not evident on their website, though. The old design looked dated. It was not structured in the content. Navigation was not smooth. There was a restriction in visual elements.
Due to these problems, the client desired a complete revamp of the site. The request was not partial. They wanted everything new. This involved design, text and graphics. They also desired the website to be modern and professional.
Time was another factor. The project was required to be done within the shortest time possible. This added pressure. After all, Mselleo took up the challenge with confidence.
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Initial Website Analysis
Analysis is a good idea before redesigning anything. We have checked the current website. The building was untidy. Some pages had too much text. Others did not have useful information.
There was yet another matter of navigation. There were additional steps that the users had to take to locate important information. This can frustrate visitors. It is also able to raise bounce rates. There was also a lack of visual balance. There was no consistency in the images in terms of style and size.
The branding was also in need of improvement. Colours were not aligned. Fonts lacked consistency. On the whole, the site was not indicative of a powerful identity. Findings were used to inform our plan of redesign.
Client Goals and Expectations
The client had clear goals. First, they desired a contemporary design. Second, they desired superior content. Third, they required better graphics. All this needed to be in line with their brand.
They also desired the site to be user-friendly. It should be easy for users to learn from other users. Pages should load fast. The feeling of navigation must be natural. These were the objectives that informed all our decisions.
Fast delivery was also expected by the client. The agreed time was one week. This involved good planning and communication.
Strategic planning of Mselleo
Planning was important in this project. We broke the work into stages. Each stage had clear tasks. This helped us stay on track. We began with the structure planning. We mapped page layouts.
Where the content should be, we would decide. Next, we thought out visuals and graphics. This was followed by content writing. We also arranged points of review. This enabled the client to provide feedback at an early stage.
This meant that significant transformations were evaded in the future. This has been a way of saving time and, at the same time, quality.
Website Redesign Process
Design Concept and Layout
The initial one was the development of a new design concept. We focused on clean layouts. There was the appropriate use of white space. Some sections were well-defined. This improved readability.
The home page was first redone. It sets the tone. After receiving the approval, we inserted the style throughout the site. This guaranteed visual uniformity.
Structure Improvement
Next, we improved the structure. Pages were reorganized. Significant parts were put in a higher position. Navigation was simplified. This facilitated the navigation of the users through the site.
Clear headings were added. A proper definition of subsections was made. This meant that users were able to scan contents readily.
Content Redesign and Restructuring
Any redesign of a site takes into consideration a significant role played by content. The pre-existing material was not clear. Some sections were outdated. Others needed rewriting.
We designed new content on every page. We used simple words. Sentences were short. Each paragraph was devoted to a single idea. This improved readability.
Our other strategy was to match content to user intent. Services must be learned fast by the visitors. They should also be aware of what action to undertake. This informed our writing style.
Graphics and graphic effects
The other point of focus was visuals. We introduced new graphics throughout the website. The choice of images was considered. They matched the brand tone.
There was visual balance between us. There was collaboration between text and images. Colours were consistent. The fonts were clean and modern.
These enhancements made the user experience better. The site was now renewed and interesting.
Technical Improvements
There is a concern about technical performance. No good design can work with a slow-loading site. In the redesign, we maximized performance.
Pages were made responsive. The site was mobile on all gadgets. The mobile screens were easy to navigate. The time taken to load was also reduced.
We evaluated the site on browsers. This ensured consistency. Minor problems were resolved at an early stage. This reduced risks later.
The Problems Encountered in the Project
There are obstacles in every project. This one was no different. The greatest obstacle was time. A complete overhaul of a website can be done within a short period of one week.
It also had slight content changes. A review was followed by the client’s requests for changes by the client. Certain images had to be refined. Nevertheless, effective communication came in handy.
We dealt with every problem in a composed manner. Tasks were reprioritized. There was also good team coordination. Consequently, time wastage was prevented.
Client Cooperation and Feedback
The cooperation with clients was important. We maintained interactivity with the client. Feedback was welcomed. Discussions were made clearly with regard to changes.
This helped to minimize confusion. It also built trust. The client has felt like a part of the process. This improved satisfaction.
The client approved the site after subsequent revisions. Their feedback was positive.
Completion of the project in a week
It took discipline to complete the project in a span of one week. Activities were carried out at the right time. The reviews were processed in a hurry.
Our workflow helped. Every team member was aware of his or her role. Communication stayed clear. This assisted us in achieving the deadline without any loss in quality.
The last site was provided within the deadline. It was up to all client expectations.
The End product of the Web Site Redesign
The change was apparent. The new website was contemporary. There was clarity in content and organization. The illustrations were new and interesting.
Navigation felt smooth. The information could be easily located by the users. The site had a true image of the brand Coast N Country.
This revamp enhanced the general user experience. It also increased the online presence of the business.
Client Satisfaction and Results
We put the satisfaction of our clients first. The client in this instance was satisfied with the outcome. They valued the speed of delivery. They valued the quality.
The client ensured that his/her needs were met on the site. The ease of collaboration was emphasized by them. This feedback mattered to us.
5-Star Client Review
The client has posted a 5-star positive review after completion of the project. The trust and satisfaction were based on this review.
Favourable commentaries create trust. They authenticate our process as well. In the case of Mselleo, this is value added to our portfolio through the review.
The Reason This Project is Important to Mselleo
Our strengths are demonstrated in this case study of redesigning websites. It demonstrates our capability of fast delivery. It demonstrates our quality concern as well. Our project indicates our design capabilities.
It also indicates our knowledge and competence. Most importantly, it is a demonstration of our client-first mentality. Coast N Country was a good portfolio example to Mselleo.
The Major Lessons of this Website Revamp Case Study
This project had a number of lessons learned. Clear planning saves time. Issues are minimized through communication. Easy design enhances usability.
The appropriate process makes it possible to deliver fast. The participation of the clients enhances the results. These are the lessons that inform our future projects.
The Reason to Hire Mselleo to Redesign the Website
Mselleo provides full service web redesigner. We are concerned with speed, quality and clarity. Every project is managed carefully.
We adapt to client needs. We deliver modern solutions. We do appreciate long-term relationships. Mselleo is also available to assist you in case you require a professional site redesign.
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We design websites that are clean, structured, and easy to use. From layout to content and visuals, every element is planned to improve user experience and brand perception.
Conclusion
The revamp of the Coast N Country site was a successful one. It entailed utter transformation. It was being delivered in one week. The client was satisfied.
This revamp case study of the website reveals what Mselleo is capable of doing. It is a display of our quality and client satisfaction.
