The first impression of a healthcare practice can often be created on a website. Clarity, trust and ease of use are what patients expect. When these parts are missing, participation declines fast. This case study of the redesign of the Southside Diabetes VA site describes how Mselleo redesigned this site.
New content, visual upgrades and a complete redesign were part of the project. All this was done in one week. The project was concluded with the complete satisfaction of the client and a five-star negative review, despite some changes.
This case study shows our process, approach and results. It also points out the power of the results that can be achieved when focused planning and communication are closely followed, even when deadlines are very strict.
Client: Southside Diabetes VA
Southside Diabetes VA is a healthcare organization that provides care and patient education on diabetes. Their online site is important to direct patients. It assists visitors in learning about services, making appointments and earning confidence.
Nevertheless, the previous site did not represent the quality of care provided. The design looked outdated. Navigation felt confusing. Significant data was difficult to locate. This forced the site to have a complete update.
The customer desired an updated, transparent and user-friendly site. They also desired very easy and comfortable content. The whole redesign process was based on these needs.
Mselleo is an online solutions firm dealing with the design and development of websites and content creation. We specialize in making websites which are business-friendly. Simultaneously, we are user-focused.
We have services in redesigning websites, improving their UI and UX, developing content, and graphic design. We deal with clients in various industries.
We maintain a simple and organized approach. We listen carefully. After that, we develop solutions that correspond to actual requirements. The attitude is evident in this project.
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Project Requirements and Goals
At the beginning, it was clear what the purposes of the project were. The client desired a full upgrade of the website. New pages and inner pages were also desired by them. Besides this, they also demanded new content and new graphics.
The site had to be reminiscent of an easy-going, business-like site. It was also required to direct users with ease. Patients or caregivers are most of the visitors. Accordingly, simplicity was far more important than complexity.
Another key goal was speed. The customer required the project to be finished in a period of one week. Plan and execution had to be specifically planned and executed.
Website Analysis Pre-Redesign
We had to analyze the current site in advance before we began working on the redesign. This action assisted us in defining gaps and priorities.
Design Issues
The graphic design was too old-fashioned. Colours lacked consistency. The layout looked crowded. Such problems decreased credibility and accessibility.
Navigation Problems
Critics had difficulties in locating essential information. Menu items were unclear. Page flow felt broken. This has led to a poor user experience.
Content Limitations
The information was not structured. Some pages lacked crucial information. There was no clear explanation of the medical information. This was confusing visitors.
Strategy and Planning Phase
Planning was significant in this case study of a website redesign. Due to the lack of time, we had to have a roadmap.
To start with, we researched the healthcare niche. Strauss patient-centered websites should use simple words and relaxed images. So we were to have a clean structure.
We then plotted the page structure of the site. Each page had a clear purpose. Significant services were put in the first place. Naturally, there were supporting pages.
Lastly, there were content updates. Each page had to be well message-driven. We have not used complicated words without interpretation.
Full Website Redesign Process
The redesign process was aimed at being clear, trustworthy, and usable. All the design choices were in line with these objectives.
Fresh Visual Identity
We have added a contemporary design with equal spacing. Colours were selected in a disciplined manner. They contributed towards a healthcare-friendly ambience.
Improved Readability
Parts of the texts were separated adequately. Font sizes were adjusted. The users were taken through content using headings.
Mobile-First Design
The majority of users use mobile devices to access websites. Thus, we were mindful of responsiveness in designing. The site works well on different screens.
New Pages and Inner Pages Added
The project involved the addition of new pages. These pages made sense in explaining services.
Service Pages
Each of the services was allocated its page. This enhanced clarity and orderliness. Patients were able to comprehend what was offered very easily.
Informational Pages
We had added supportive content pages. The following pages deal with patient questions. They also helped build trust.
Structured Inner Pages
Internal pages were designed regularly. This uniformity made navigation and comfort to the user.
Content Development and Optimization
In healthcare websites, content is one of the crucial aspects. Thus, we paid attention to simplicity and clarity.
Patient-Friendly Language
We applied simple terminology all over the site. Whenever necessary, medical terms were described. This tactic enhanced understanding.
Clear Structure
Every page had a logical progression. The paragraphs were made short to enhance readability. Users were led through by headings.
Keyword Relevance
Natural writing of content was done. Suggestive keywords helped in relevancy but did not impose positioning. This enhanced the general quality.
Illustration and Graphic Improvements
Pictorials assist in interactivity. But in healthcare, simplicity is important.
Custom Graphics
We have included clean and relevant graphics. These images could be used to complement content and did not overload users.
Consistent Design Style
Each page had a similar visual style. This uniformity established confidence and a businesslike atmosphere.
Image Placement
Pictures were spaced out well. They reinforced major messages and enhanced image balance.
Improvement and Technological Advancements
In the background of the design, technical enhancements were made to have smooth operation.
Responsive Development
The site is compatible across all gadgets. This will involve desktops, tablets and smartphones.
Improved Navigation
Menus were simplified. Users are now able to access information fast.
Performance Optimization
We have made sure to have quick loading speeds. This enhanced user experience and bounce rates.
Project Timeline: One Week Done
It took discipline and collaboration to complete a website redesign within a period of one week.
Efficient Workflow
Tasks were divided clearly. All the team members had targeted duties.
Daily Progress Checks
We reviewed progress daily. This facilitated the detection of problems.
Focused Execution
We avoided distractions. All the steps were in line with the project objectives.
Client Feedback/Requested Modifications
The client went through the site after the first delivery. They gave constructive criticism and demanded some amendments.
Understanding Client Needs
We listened carefully. Their responses were directed at minor changes.
Revision Planning
We planned changes quickly. Every request was met in an appropriate manner.
Smooth Implementation
Amendments were made in time. The new version was in line with client expectations.
Last Reviews and Quality Control
We carried out comprehensive inspections before the final delivery.
Content Review
We checked the material on clarity and accuracy. Minor additions were used where necessary.
Visual Consistency Check
Spacing, colors and fonts were checked. This ensured a polished look.
Device Testing
The site was tested on various gadgets. There was no change in performance.
Project Outcome and Results
The last site achieved good performance. Its design was professional and modern. Navigation felt intuitive. The content was also understandable and helpful.
Patients are now able to access information easily. Southside Diabetes VA has quality of care that is reflected in the site. And of utmost importance, the client was confident in using their new site.
Satisfaction with Clients and 5-Star Review
The success of a project is characterized by client satisfaction. The client showed complete satisfaction after the final delivery.
The speedy turnaround was valued. Their other appreciation was the clear communication. This led to them writing a five-star positive review.
This is positive reinforcement of our portfolio. It further builds confidence in our services.
The Issues Encountered in the Project
There are challenges in every project. This one was no different.
Tight Deadline
During the process of a complete redesign, it was crucial to concentrate within a week. Planning, however, served to manage the time.
Revision Requests
Client changes needed a rapid response. This was facilitated through effective communication.
Quality Balance
It was vital to maintain quality since working fast was required. Our systematic method stipulated this equilibrium.
The way Mselleo Secures Client Success
Client success is our priority. Our process is coherent and loose.
Clear Communication
We ensure the clients are informed at all levels. This reduces confusion.
Flexible Approach
We adapt to client needs. Transformations are managed professionally.
Commitment to Quality
We do not compromise on quality. Our standards are reflected in each project.
Why This Project Stands Out
This case study about website redesign is remarkable due to a number of reasons. This was a complete update of the project. It entailed design, content and graphics. It was accomplished in a span of one week.
Although there were slight modifications, the result was more than satisfactory. The client was also satisfied. The last website is both functional and trustworthy.
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Conclusion
This project shows the importance of detailed planning and concentration in execution. Mselleo was able to redesign the Southside Diabetes VA website. The outcome is a contemporary patient-friendly platform.
We are also able to work under pressure, as shown in the project. We provided quality output within a long time. Above all, we gained client loyalty and satisfaction.
